Web 2 0 Build On It
In 1999, ICMediaDirect.com opened up shop as an online advertising agency, and we viewed our chosen milieu, the Internet, as a limitless possibility – there was no talk of bubbles, no clouds on the horizon. In fact, conversations in the business tended to include terms like venture capital or IPO and it didn’t matter who was talking. We knew who scored what and when. Like weekend golfers talking about the Masters, we dreamed of being the next eBay. Guys like me with , well, ordinary websites talked turkey, big turkey. And why wouldn’t we? Those were halcyon times then. And they’re back – except, ahem, this time it’s different. I hope. Nah, I’m sure of it. Y2K was distinctly a time of fortuitous updraft; we were swept up in a tide of optimism. This Internet thing seemed like it was going to last forever. The early 90’s brought us a proliferation of interconnected tech advances that gave rise to a new medium of business. Personal computing had become universally available and affordabl